
So Gabelli created Private Market Value (PMV), which Bruce Greenwald calls a "value metric that is less easily uncovered than net-net but no less discriminating in its ability to identify underpriced securities".
The idea behind PMV, as defined by Gabelli, is to determine the value an informed industrialist would pay to purchase assets with similar characteristics. The principle behind PMV is that because the market price is determined based on the last trade, it's not necessarily a good gauge of what a knowledgeable buyer would pay for the company. PMV seeks to exploit any such differences, with the idea that eventually a catalyst will come along and bring the market price to PMV levels.
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