The Other Guy Blinked

The Other Guy Blinked is written by Pepsi USA CEO Roger Enrico about a brief period in the 1980s when Pepsi was winning the Cola wars. After a few great moves by Pepsi followed by a huge mishap by Coke, Pepsi Cola's sales where consumers had a choice (e.g. grocery stores, and not vending machines or restaurants that only sell one of them) were higher than Coke's, which prompted him to write the book.

A Wealth of Common Sense

A Wealth of Common Sense is an investment book about simplicity. Investors can get all bogged down in the complexity of various investments, but much more important is getting the major decisions right by keeping them simple.

Einstein's Dreams

Einstein's Dreams is a novel that explores the universe's possibilities, through the unconscious thoughts of the great Albert Einstein.

Asian Godfathers

On a per capita basis, Asians earn far less and own much less wealth than North Americans and Western Europeans. And yet there are numerous extremely wealthy tycoons who hail from the region. How does this happen? Joe Studwell explains in Asian Godfathers.

CCT: Countries, Ads and Notes

A few quick updates about conferencecalltranscripts.org (CCT):

Stranger In A Strange Land

I read Stranger in a Strange Land after it was recommended by Tim Feriss, a guy whose work I respect tremendously.

The Hollywood Economist 2.0

Ever wanted to know the economics of the movie business? Then The Hollywood Economist is for you.