Friday, June 21, 2019

The Sports Gene

While you can get better at anything by practicing, it's pretty clear that given the same amount of practice, some people will be way better than others at most sports. What accounts for this difference? David Epstein drills down into this question in his fantastic book, The Sports Gene: Inside the Science of Extraordinary Athletic Performance

Thursday, June 13, 2019

Alchemy

There are some fields (e.g. physics) where objective facts carry the day. But in fields involving human behaviour, perception is more important than reality. In Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, marketing executive Rory Sutherland makes a case for why we pay too much attention to logic and not enough to perception when it comes to marketing.

Friday, June 7, 2019

The Art of Thinking Clearly

We think we are pretty rational, but our behaviour indicates otherwise. In The Art of Thinking Clearly, Rolf Dobelli discusses a number of our biases and suggests solutions for staying rational.

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