While the Center for Disease Control and Prevention has certified that people cannot get swine flu from eating pork or related products, that has not prevented cautious consumers and global trade partners from holding off on their pork purchases for the time being. A classic temporary occurrence, right? Surely, this should have a minimal impact on the long-term value of pork producers.
Not so, according to many analysts, who have slashed their target prices of many affected companies. For example, Christopher Bledsoe of Barclays reduced his target price for Smithfield Foods (SFD), from $24 to $6, despite the fact that he acknowledges the company's products are not affected:
Apparently, this profit recovery impact slices the SFD's worth by 75%!
Value investors are cautioned not to fall prey to such herd mentalities. Rather than selling when others are selling and buying when others are buying, long term investors have the opportunity to take advantage of such price swings in order to buy companies at a discount to their intrinsic values.