Monday, December 1, 2014


One of the founders of the web company Basecamp gives us his views on how to start and run a company in his book, Rework. I can't say I got a whole lot out of this book, but that's only because I already agreed with almost everything in it.

Fried starts by describing how best to start an entrepreneurial venture, how to really understand your customers, and how to make your business sustainable right from the start. The principles he espouses are very similar to mine, and so this was a giant exercise in confirmation bias for me.

He then goes on to discuss how to make hiring decisions, how to increase productivity, and how to deal with competitors. Here there was some new stuff for me, and I appreciated reading Fried's thoughts on how he approaches these issues.

The book is short and right to the point. There isn't a wasted line in it, and I appreciated that too as a reader.

I recommend Rework to anyone who has started or is looking to start a business.

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