Provision (OTC: PVHO.OB) is focused on the development and distribution of their patented 3D holographic displays. The systems display moving 3D holographic images up to forty inches in front of the display, projecting a digital video image out into space detached from any screen, rendering truly independent floating images featuring high definition and crisp visibility from distances up to 100 feet.
The nearest comparable to this technology can be remembered in motion pictures such as Star Wars and Minority Report, where objects and humans are represented through full-motion holograms.
With 3DEO, Provision is focusing its efforts on the $6 billion point-of-purchase and out-of-home advertising markets. Within these markets, Digital Out-Of-Home Media represents a $2.43 billion segment in 2008 and continues to grow at a pace of 12.9% in 2009, despite a slowdown in 2009 due to economic crisis (PQ Media 10/27/08).
The 3DEO platform uses Provision's patented 3D holographic displays to draw consumer attention to featured products and can dispense related coupons and promotions. Provision generates monthly recurring revenues from advertising across the 3DEO network of kiosks.
Current State of the Business
While continuing to accept hardware sales orders from distributors, Provision’s main focus is finishing the exceedingly successful market test of their 3DEO kiosks. Twenty-eight stores have installed the kiosks, with coupon redemption rates up to 43%, compared to industry standards of 1.5%. The network includes advertising from Warner Brothers, CBS Records, L’Oreal, and Kimberly Clark.
3DEO are currently deployed in Los Angeles as this market represents the #2 demographic market for national advertising and the #1 demographic market for Hispanic advertising in the country. Provision has a total of 1,686 additional retail locations under contract, which can potentially deliver an estimated annual total of $50 million dollars of recurring advertising revenue once investment capital has been received.
For more information visit www.provision.tv and see the demo video below:
Disclosure: The above is a sponsored post from Diversified Web Holdings, which has made a strategic investment in Provision Holdings.